It’s time to take your HVAC Company in Lewisville to the next level
Trying to figure out how to grow your heating & air conditioning shop can be overwhelming. You’ve spent your career getting your certifications and licenses so that you can be the best HVAC company around- the problem is, none of those classes help you do anything for marketing for your HVAC business in Lewisville. You see that your competitors are growing, but not matter how much money you seem to throw at advertising your shop in Lewisville, you never see the results you need.
Gone are the days you could rely on word of mouth to fuel your leads and booked jobs, and so are the days where customers would stay loyal to a company just for loyalty’s sake. Modern homeowners are impatient and used to immediate gratification. The digital transformation has enabled consumers and sparked an I-need-it-now economy. These days, your customers expect an immediate response to appointment requests and phone messages, a frictionless customer experience, and top-notch, next-day service. Say hello to your new reality:
- 60% of American customers say they’ll consider switching companies following two to three instances of poor service.
- About 50% of loyal customers have left a company for a competitor who was able to stay more relevant and better satisfy their needs
- Modern consumers spend 8.8 hours a day, on average, engaging with digital content
- The average web user will only wait 3 seconds for a website to load before hitting the back button
- 92% of consumers look at a company’s website when choosing an HVAC contractor
- 75% of online customers expect a response to an online inquiry or chat/message within five minutes.
Search engine marketing is one of the best ways to advertise your HVAC business because you can connect with homeowners at the moment they’re searching for your services online. About 97% of consumers go online to find local services, and 82% of smartphone users use a search engine when looking for a local business.
HVAC MarketingThe HVAC industry is roaring back from the recession, just a little bit late. Commercial real estate and is starting to move again, and that means more large-scale HVAC jobs. The HVAC industry tends to lag behind the general contractor economy. However the tight credit market is making it hard to invest in large contracts. The heating and air conditioning industry may take over a year to catch up two the economy. As HVAC companies look for alternative business models and the economy recovers, this is the prime time to invest. Consumer financing is the traditional driving force for business recovery, but government incentives for green buildings can be tapped as well. Colorado has ridden out the recession better than other states because of its diverse economy. However, the turndown rates for financing have been high, according to some Denver HVAC contractors. Financing for large scale projects needs to go through before the industry goes back to just furnace repair and air conditioning parts from reputable ac parts suppliers. However there is one area in the HVAC industry that still has a lot of movement. This is the green certification movement. As inventory goes down, the lag time for the industry catch up goes down too. It may require some investment to push units out of the warehouse not associated with the green industry. Contractors are wary of stocking up too much on HVAC parts and supplies. On the other hand, you do not want to run out of air conditioning parts in the middle of summer. Otherwise the industry can get into a cycle of the self-fulfilling prophecy as production steps down as inventory falls right in the middle of summer, when air conditioning service is most needed. For the green industry, the Denver HVAC certification system is a fortress of strength among the economy. The eco focus in Colorado is not going to stop. Denver furnace repair companies are switching from simple repairs to complete energy saving refits. In a slowdown, green technologies are marketed as a way to save money. Going into green cooling, energy efficiency, and eco centric living are a good way to market HVAC. Government subsides for green certified buildings will only increase in the future, so it is imperative that good air conditioning service companies take advantage of the situation early.
Vision Of Trends In The Residential HVAC IndustryAre your furnace and air conditioning sales suffering because you use the same old ways of marketing? Thirty years ago in this industry, there were far fewer contractors and much less competition but today it is a much different story. The common complaint I now hear from almost every contractor is; "there are just too many contractors to make a decent margin." They also say that they are not satisfied with the institutional type of marketing that they are offered - "it doesn't make the phone ring". What else? 77% of contractors spend over half their marketing money on Yellow Pages and 81% of them rate their own ads as resulting in "fair or poor" lead quality. Add to that the fact that newspaper, radio, flyers and even some direct marketing is not nearly as effective as it use to be and it all adds up to this... It's time to adopt a new set of marketing strategies based on current best marketing practices that work! It's time to focus on a comprehensive and highly effective direct marketing plan that captures consumers when they need HVAC solutions... It's time to turn our efforts to new HVAC Marketing Strategies! As a 27 year veteran of the HVAC Industry I have witnessed many changes in the HVAC market but the one thing that has not changed is the way we market our products and services. So, why is it important that we change now? Because, statistically speaking 98% of all Canadians that have a computer with access to the internet, go to an Internet Search Engine to research whatever it is they want to buy, including researching all HVAC solutions. However, only 36% of Canadian businesses actually do any form of internet marketing. And, of that 36%, less than 1% do it effectively! The HVAC industry existing websites are only online brochures that do not increase business because they do not adhere to the best internet marketing strategies. Winning internet marketing strategies include; researching highly targeted markets and bringing that traffic directly to our dealer sites then converting that traffic into leads and sales. Dealers need HVAC Marketing Strategies that are automated to the point that it constantly attracts new customers as well as delivering marketing materials to existing customers. This is all obtainable through proper use of the best internet marketing techniques. For example; even if a homeowner has a yearly equipment maintenance program, they will still spend between $650 -$750 per year over and above the maintenance cost. For that very reason it is important for dealers to stay in constant contact with their customers so that the money they spend goes into the dealers coffers. Having been in the HVAC business for years and experiencing first hand what contractors don't have to grow their business, I have decided to offer up a winning solution.
You need to build out your content to try and capture more of those search rankings. Keep in mind that Google ranks web pages, not whole websites—so as part of maximizing your online real estate, you need to have pages for all your lines of business and more specific pages related to those services (i.e., emergency HVAC repair, duct cleaning, furnace inspections, etc.).
Need Help Executing Your HVAC Marketing Strategies in Lewisville ?
If you are, you know you need help. If you’re still feeling a little lost with regard to HVAC internet marketing, or you just don’t have time to handle everything yourself, we’re here to help. Let us market your HVAC company for you!
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