It’s time to take your HVAC Company in King to the next level
Trying to figure out how to grow your heating & air conditioning shop can be overwhelming. You’ve spent your career getting your certifications and licenses so that you can be the best HVAC company around- the problem is, none of those classes help you do anything for marketing for your HVAC business in King. You see that your competitors are growing, but not matter how much money you seem to throw at advertising your shop in King, you never see the results you need.
Gone are the days you could rely on word of mouth to fuel your leads and booked jobs, and so are the days where customers would stay loyal to a company just for loyalty’s sake. Modern homeowners are impatient and used to immediate gratification. The digital transformation has enabled consumers and sparked an I-need-it-now economy. These days, your customers expect an immediate response to appointment requests and phone messages, a frictionless customer experience, and top-notch, next-day service. Say hello to your new reality:
- 60% of American customers say they’ll consider switching companies following two to three instances of poor service.
- About 50% of loyal customers have left a company for a competitor who was able to stay more relevant and better satisfy their needs
- Modern consumers spend 8.8 hours a day, on average, engaging with digital content
- The average web user will only wait 3 seconds for a website to load before hitting the back button
- 92% of consumers look at a company’s website when choosing an HVAC contractor
- 75% of online customers expect a response to an online inquiry or chat/message within five minutes.
Search engine marketing is one of the best ways to advertise your HVAC business because you can connect with homeowners at the moment they’re searching for your services online. About 97% of consumers go online to find local services, and 82% of smartphone users use a search engine when looking for a local business.
SEO Services for HVAC Marketing - What You Need to KnowAre your furnace and air conditioning sales suffering because you use the same old ways of marketing? Thirty years ago in this industry, there were far fewer contractors and much less competition but today it is a much different story. The common complaint I now hear from almost every contractor is; "there are just too many contractors to make a decent margin." They also say that they are not satisfied with the institutional type of marketing that they are offered - "it doesn't make the phone ring". What else? 77% of contractors spend over half their marketing money on Yellow Pages and 81% of them rate their own ads as resulting in "fair or poor" lead quality. Add to that the fact that newspaper, radio, flyers and even some direct marketing is not nearly as effective as it use to be and it all adds up to this... It's time to adopt a new set of marketing strategies based on current best marketing practices that work! It's time to focus on a comprehensive and highly effective direct marketing plan that captures consumers when they need HVAC solutions... It's time to turn our efforts to new HVAC Marketing Strategies! As a 27 year veteran of the HVAC Industry I have witnessed many changes in the HVAC market but the one thing that has not changed is the way we market our products and services. So, why is it important that we change now? Because, statistically speaking 98% of all Canadians that have a computer with access to the internet, go to an Internet Search Engine to research whatever it is they want to buy, including researching all HVAC solutions. However, only 36% of Canadian businesses actually do any form of internet marketing. And, of that 36%, less than 1% do it effectively! The HVAC industry existing websites are only online brochures that do not increase business because they do not adhere to the best internet marketing strategies. Winning internet marketing strategies include; researching highly targeted markets and bringing that traffic directly to our dealer sites then converting that traffic into leads and sales. Dealers need HVAC Marketing Strategies that are automated to the point that it constantly attracts new customers as well as delivering marketing materials to existing customers. This is all obtainable through proper use of the best internet marketing techniques. For example; even if a homeowner has a yearly equipment maintenance program, they will still spend between $650 -$750 per year over and above the maintenance cost. For that very reason it is important for dealers to stay in constant contact with their customers so that the money they spend goes into the dealers coffers. Having been in the HVAC business for years and experiencing first hand what contractors don't have to grow their business, I have decided to offer up a winning solution.
HVAC Marketing StrategiesMost homes in the United States have HVAC units, and some sort of heating and cooling system in their house. These units are always needing to be serviced, and people like to find a company that is convenient to come repair anything that might be broken, or come routinely service their machines when the time is right. You want your company name to come up when someone looks up a local HVAC company for whatever they might need your company for. Whether it's a new home that needs an entire system installed, a old home that is needing new units, or even a big commercial project that needs multiple units installed, the first thing someone is going to do is go onto the internet. Having a professionally thought out marketing plan to advertise your HVAC company is the best way to go about advertising your business online. You can use things like search engine optimization to get your company to be at the top of the list when people search for anything to do with HVAC units, or systems. The amount of people that use the Internet every day to find information about companies that might need to use is simply staggering. Not using the Internet to fully advertise your company would just be bad for business. There are many different cost effective advertising programs on the internet to choose from when you go to a professional website to help you start a advertising campaign on the internet. Do not be caught in the dark and let your company be left out when it comes to all the internet consumers that trust in the internet to find businesses they need.
You need to build out your content to try and capture more of those search rankings. Keep in mind that Google ranks web pages, not whole websites—so as part of maximizing your online real estate, you need to have pages for all your lines of business and more specific pages related to those services (i.e., emergency HVAC repair, duct cleaning, furnace inspections, etc.).
Need Help Executing Your HVAC Marketing Strategies in King ?
If you are, you know you need help. If you’re still feeling a little lost with regard to HVAC internet marketing, or you just don’t have time to handle everything yourself, we’re here to help. Let us market your HVAC company for you!
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