It’s time to take your HVAC Company in Advance to the next level
Trying to figure out how to grow your heating & air conditioning shop can be overwhelming. You’ve spent your career getting your certifications and licenses so that you can be the best HVAC company around- the problem is, none of those classes help you do anything for marketing for your HVAC business in Advance. You see that your competitors are growing, but not matter how much money you seem to throw at advertising your shop in Advance, you never see the results you need.
Gone are the days you could rely on word of mouth to fuel your leads and booked jobs, and so are the days where customers would stay loyal to a company just for loyalty’s sake. Modern homeowners are impatient and used to immediate gratification. The digital transformation has enabled consumers and sparked an I-need-it-now economy. These days, your customers expect an immediate response to appointment requests and phone messages, a frictionless customer experience, and top-notch, next-day service. Say hello to your new reality:
- 60% of American customers say they’ll consider switching companies following two to three instances of poor service.
- About 50% of loyal customers have left a company for a competitor who was able to stay more relevant and better satisfy their needs
- Modern consumers spend 8.8 hours a day, on average, engaging with digital content
- The average web user will only wait 3 seconds for a website to load before hitting the back button
- 92% of consumers look at a company’s website when choosing an HVAC contractor
- 75% of online customers expect a response to an online inquiry or chat/message within five minutes.
Search engine marketing is one of the best ways to advertise your HVAC business because you can connect with homeowners at the moment they’re searching for your services online. About 97% of consumers go online to find local services, and 82% of smartphone users use a search engine when looking for a local business.
Vision Of Trends In The Residential HVAC IndustryDoes your company need a website? Sure, all medium, and large companies have websites, but does your small mom and pop company need a website? Yes, you do need a website not matter how small your company. The internet has changed from very broad searching to very niche searching. Internet users have changed from searching broad based terms to very specific based terms. No longer search for heating or hvac, you search for more specific terms like Erie PA Heating. This is where your small mom and pop company comes into play. There are people looking for your services today that only look on the internet, every person who grew up with the internet uses the internet to find local products and services. Website cost a lot of money, so I don't see the cost benefit. I hear this a lot from clients. This is not true. You can get a simple website design for under a $1000. Heres the thing, you don't need a fancy website with flashing lights, and images to get your product across to your potential customers. In fact, just think about when you search. The internet is moving to a more simplistic design. Most people find websites refreshing when they can just click on a link, and find there products or services instead of sifting through garbage to find what they need. So you think you might want a website, but not sure where to start. Here is what your small company needs to focus on when developing a plan for a website. 1. Start small, get a simple website 10 pages or less. Make sure you have a contact form. 2. Make sure the site is easily searchable, have a friend or family member test the site. A person no related to your business is best. 3. Make sure who ever is creating your site knows search engine techniques. You can have the most expensive site in the world, but if its not optimized for search engines its useless. 4. Constantly update and add content to the website. A website it a living document, you must maintain it or it will die.
HVAC Marketing StrategiesIf you're in the business of repairing HVAC units, you know how tough the competition can be. Wouldn't it be nice to find a way to have your company's name and contact information accessible to your target audience 24/7 - without spending a fortune on advertising? You can do just that by getting professional SEO services for HVAC marketing! When used correctly, professional SEO services can launch your website towards the top of the major search engines. Why is that so important? More and more people are turning to the world wide web to solve their HVAC woes. Think about it... when someone's HVAC unit suddenly stops working, they want fast relief. They are not going to take the time to research a bunch of different HVAC repair companies. Instead, they are going to simply start calling whichever company is listed at the top of the search engine results page. If you are not at the top of that page, you won't be getting a phone call! Searching for an HVAC repair company online is much faster than searching through the Yellow Pages or pouring over the ads in your local newspaper. In fact, fewer and fewer people even have copies of the Yellow Pages in their homes anymore! And, newspaper subscriptions are getting lower and lower - so that full-page ad you took out isn't getting nearly as many views as it once was. Television advertising is not the way to go, either. After all, it's expensive, and your message is only available for 15 or 30 seconds. After that, it's gone forever. Plus, thanks to the invention of DVR, most people are fast-forwarding through commercials anyways! The marketing landscape has gone through some major changes over the past few years. If you want to keep up - and maximize both your exposure and your investment - you need SEO services for HVAC marketing. The key to success today is being at the top of the organic listings; sitting atop the paid listings won't do you much good. According to research, pay-per-click ads only get clicked on about 14% of the time. Combine that with the fact that your ad is listed amongst about a dozen others, and it's easy to see that your chances of getting any clicks at all are slim to none. Plus, by targeting SEO services for HVAC marketing - instead of other promotional techniques - you don't have to pay for each visitor who lands on your website. Pay-per-click ad costs can quickly skyrocket, and there's no guarantee that they'll translate into new customers. If you want to get with the times and set yourself apart from your competitors, the best way to do it is by taking advantage of professional SEO services for HVAC marketing.
You need to build out your content to try and capture more of those search rankings. Keep in mind that Google ranks web pages, not whole websites—so as part of maximizing your online real estate, you need to have pages for all your lines of business and more specific pages related to those services (i.e., emergency HVAC repair, duct cleaning, furnace inspections, etc.).
Need Help Executing Your HVAC Marketing Strategies in Advance ?
If you are, you know you need help. If you’re still feeling a little lost with regard to HVAC internet marketing, or you just don’t have time to handle everything yourself, we’re here to help. Let us market your HVAC company for you!
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