It’s time to take your HVAC Company in King to the next level
Trying to figure out how to grow your heating & air conditioning shop can be overwhelming. You’ve spent your career getting your certifications and licenses so that you can be the best HVAC company around- the problem is, none of those classes help you do anything for marketing for your HVAC business in King. You see that your competitors are growing, but not matter how much money you seem to throw at advertising your shop in King, you never see the results you need.
Gone are the days you could rely on word of mouth to fuel your leads and booked jobs, and so are the days where customers would stay loyal to a company just for loyalty’s sake. Modern homeowners are impatient and used to immediate gratification. The digital transformation has enabled consumers and sparked an I-need-it-now economy. These days, your customers expect an immediate response to appointment requests and phone messages, a frictionless customer experience, and top-notch, next-day service. Say hello to your new reality:
- 60% of American customers say they’ll consider switching companies following two to three instances of poor service.
- About 50% of loyal customers have left a company for a competitor who was able to stay more relevant and better satisfy their needs
- Modern consumers spend 8.8 hours a day, on average, engaging with digital content
- The average web user will only wait 3 seconds for a website to load before hitting the back button
- 92% of consumers look at a company’s website when choosing an HVAC contractor
- 75% of online customers expect a response to an online inquiry or chat/message within five minutes.
Search engine marketing is one of the best ways to advertise your HVAC business because you can connect with homeowners at the moment they’re searching for your services online. About 97% of consumers go online to find local services, and 82% of smartphone users use a search engine when looking for a local business.
HVAC Marketing StrategiesDoes your company need a website? Sure, all medium, and large companies have websites, but does your small mom and pop company need a website? Yes, you do need a website not matter how small your company. The internet has changed from very broad searching to very niche searching. Internet users have changed from searching broad based terms to very specific based terms. No longer search for heating or hvac, you search for more specific terms like Erie PA Heating. This is where your small mom and pop company comes into play. There are people looking for your services today that only look on the internet, every person who grew up with the internet uses the internet to find local products and services. Website cost a lot of money, so I don't see the cost benefit. I hear this a lot from clients. This is not true. You can get a simple website design for under a $1000. Heres the thing, you don't need a fancy website with flashing lights, and images to get your product across to your potential customers. In fact, just think about when you search. The internet is moving to a more simplistic design. Most people find websites refreshing when they can just click on a link, and find there products or services instead of sifting through garbage to find what they need. So you think you might want a website, but not sure where to start. Here is what your small company needs to focus on when developing a plan for a website. 1. Start small, get a simple website 10 pages or less. Make sure you have a contact form. 2. Make sure the site is easily searchable, have a friend or family member test the site. A person no related to your business is best. 3. Make sure who ever is creating your site knows search engine techniques. You can have the most expensive site in the world, but if its not optimized for search engines its useless. 4. Constantly update and add content to the website. A website it a living document, you must maintain it or it will die.
Search Engine Optimization For HVAC Specialists - Become a Leader in Your MarketMost homes in the United States have HVAC units, and some sort of heating and cooling system in their house. These units are always needing to be serviced, and people like to find a company that is convenient to come repair anything that might be broken, or come routinely service their machines when the time is right. You want your company name to come up when someone looks up a local HVAC company for whatever they might need your company for. Whether it's a new home that needs an entire system installed, a old home that is needing new units, or even a big commercial project that needs multiple units installed, the first thing someone is going to do is go onto the internet. Having a professionally thought out marketing plan to advertise your HVAC company is the best way to go about advertising your business online. You can use things like search engine optimization to get your company to be at the top of the list when people search for anything to do with HVAC units, or systems. The amount of people that use the Internet every day to find information about companies that might need to use is simply staggering. Not using the Internet to fully advertise your company would just be bad for business. There are many different cost effective advertising programs on the internet to choose from when you go to a professional website to help you start a advertising campaign on the internet. Do not be caught in the dark and let your company be left out when it comes to all the internet consumers that trust in the internet to find businesses they need.
You need to build out your content to try and capture more of those search rankings. Keep in mind that Google ranks web pages, not whole websites—so as part of maximizing your online real estate, you need to have pages for all your lines of business and more specific pages related to those services (i.e., emergency HVAC repair, duct cleaning, furnace inspections, etc.).
Need Help Executing Your HVAC Marketing Strategies in King ?
If you are, you know you need help. If you’re still feeling a little lost with regard to HVAC internet marketing, or you just don’t have time to handle everything yourself, we’re here to help. Let us market your HVAC company for you!
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