It’s time to take your HVAC Company in Clemmons to the next level
Trying to figure out how to grow your heating & air conditioning shop can be overwhelming. You’ve spent your career getting your certifications and licenses so that you can be the best HVAC company around- the problem is, none of those classes help you do anything for marketing for your HVAC business in Clemmons. You see that your competitors are growing, but not matter how much money you seem to throw at advertising your shop in Clemmons, you never see the results you need.
Gone are the days you could rely on word of mouth to fuel your leads and booked jobs, and so are the days where customers would stay loyal to a company just for loyalty’s sake. Modern homeowners are impatient and used to immediate gratification. The digital transformation has enabled consumers and sparked an I-need-it-now economy. These days, your customers expect an immediate response to appointment requests and phone messages, a frictionless customer experience, and top-notch, next-day service. Say hello to your new reality:
- 60% of American customers say they’ll consider switching companies following two to three instances of poor service.
- About 50% of loyal customers have left a company for a competitor who was able to stay more relevant and better satisfy their needs
- Modern consumers spend 8.8 hours a day, on average, engaging with digital content
- The average web user will only wait 3 seconds for a website to load before hitting the back button
- 92% of consumers look at a company’s website when choosing an HVAC contractor
- 75% of online customers expect a response to an online inquiry or chat/message within five minutes.
Search engine marketing is one of the best ways to advertise your HVAC business because you can connect with homeowners at the moment they’re searching for your services online. About 97% of consumers go online to find local services, and 82% of smartphone users use a search engine when looking for a local business.
Effective HVAC Marketing StrategiesIf you're in the business of repairing HVAC units, you know how tough the competition can be. Wouldn't it be nice to find a way to have your company's name and contact information accessible to your target audience 24/7 - without spending a fortune on advertising? You can do just that by getting professional SEO services for HVAC marketing! When used correctly, professional SEO services can launch your website towards the top of the major search engines. Why is that so important? More and more people are turning to the world wide web to solve their HVAC woes. Think about it... when someone's HVAC unit suddenly stops working, they want fast relief. They are not going to take the time to research a bunch of different HVAC repair companies. Instead, they are going to simply start calling whichever company is listed at the top of the search engine results page. If you are not at the top of that page, you won't be getting a phone call! Searching for an HVAC repair company online is much faster than searching through the Yellow Pages or pouring over the ads in your local newspaper. In fact, fewer and fewer people even have copies of the Yellow Pages in their homes anymore! And, newspaper subscriptions are getting lower and lower - so that full-page ad you took out isn't getting nearly as many views as it once was. Television advertising is not the way to go, either. After all, it's expensive, and your message is only available for 15 or 30 seconds. After that, it's gone forever. Plus, thanks to the invention of DVR, most people are fast-forwarding through commercials anyways! The marketing landscape has gone through some major changes over the past few years. If you want to keep up - and maximize both your exposure and your investment - you need SEO services for HVAC marketing. The key to success today is being at the top of the organic listings; sitting atop the paid listings won't do you much good. According to research, pay-per-click ads only get clicked on about 14% of the time. Combine that with the fact that your ad is listed amongst about a dozen others, and it's easy to see that your chances of getting any clicks at all are slim to none. Plus, by targeting SEO services for HVAC marketing - instead of other promotional techniques - you don't have to pay for each visitor who lands on your website. Pay-per-click ad costs can quickly skyrocket, and there's no guarantee that they'll translate into new customers. If you want to get with the times and set yourself apart from your competitors, the best way to do it is by taking advantage of professional SEO services for HVAC marketing.
Tips for Generating Leads for HVAC ServicesGenerating leads and getting jobs is a tough prospect these days, especially in the economy we currently live in. However, it is not impossible to generate good leads for HVAC services. Times have changed and it is important to know what type of networking will gain you the most HVAC services leads. Gone is the mailing process, here to stay is the social media and Internet marketing techniques. Here are some of the best ways to generate leads for HVAC services. Websites In today's business world having a website is crucial. A website will not only get your HVAC business on the World Wide Web-where there are millions upon millions of people-it will also allow you to connect with customers in other states and countries. Having a website will allow you to update your customers regarding products, promotions, staff changes, etc. Most important, you will be able to take orders and sell products to a much wider variety of consumers. Any and all information can be posted on your website. Search Engine Optimization Once you have a website, you will want to think about integrating SEO (Search Engine Optimization) into your website writing. SEO is an online writing technique used to help make your website more visible to the public. Example: If the product you are selling is HVAC services, then you want to hire a good content writer to write pages on your site that use a set of proper keywords that will drive customers to your site. It is a given that you are probably not the only HVAC business selling your services online, so it is important to be creative with keywords. Instead of using HVAC services as the main keyword, you may choose to use "HVAC services in California," or "cheapest HVAC services available." A keyword does not have to be a singular word, it is a word or phrase that will drive traffic to your website when a customer searches that product online. A good SEO content writer will be a little expensive, but the rewards you will reap from it will be well worth the price. LinkedIn is a business-oriented social networking site. Unlike other social networking sites, LinkedIn is used mainly by business professionals. There are a little over 65 million users available to connect with, and it's growing daily. While a majority of the users are in the United States, there are still millions of other users registered in a variety of other countries. The main purpose of LinkedIn is to allow its registered users to maintain a list of contact details for people and businesses they know and/or trust. When you get a membership, you use what are called "connections" to invite people to get to know your business, and in turn help you spread the word about what your business does and sells. Connections can be used in a number of different ways, but the main point is to network. There are other businesses, employers and professional's looking to connect and/or get a job. Basically anything involving business networking is available here. This is an excellent way to promote your business and create valuable contacts.
You need to build out your content to try and capture more of those search rankings. Keep in mind that Google ranks web pages, not whole websites—so as part of maximizing your online real estate, you need to have pages for all your lines of business and more specific pages related to those services (i.e., emergency HVAC repair, duct cleaning, furnace inspections, etc.).
Need Help Executing Your HVAC Marketing Strategies in Clemmons ?
If you are, you know you need help. If you’re still feeling a little lost with regard to HVAC internet marketing, or you just don’t have time to handle everything yourself, we’re here to help. Let us market your HVAC company for you!
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