It’s time to take your HVAC Company in Kernersville to the next level
Trying to figure out how to grow your heating & air conditioning shop can be overwhelming. You’ve spent your career getting your certifications and licenses so that you can be the best HVAC company around- the problem is, none of those classes help you do anything for marketing for your HVAC business in Kernersville. You see that your competitors are growing, but not matter how much money you seem to throw at advertising your shop in Kernersville, you never see the results you need.
Gone are the days you could rely on word of mouth to fuel your leads and booked jobs, and so are the days where customers would stay loyal to a company just for loyalty’s sake. Modern homeowners are impatient and used to immediate gratification. The digital transformation has enabled consumers and sparked an I-need-it-now economy. These days, your customers expect an immediate response to appointment requests and phone messages, a frictionless customer experience, and top-notch, next-day service. Say hello to your new reality:
- 60% of American customers say they’ll consider switching companies following two to three instances of poor service.
- About 50% of loyal customers have left a company for a competitor who was able to stay more relevant and better satisfy their needs
- Modern consumers spend 8.8 hours a day, on average, engaging with digital content
- The average web user will only wait 3 seconds for a website to load before hitting the back button
- 92% of consumers look at a company’s website when choosing an HVAC contractor
- 75% of online customers expect a response to an online inquiry or chat/message within five minutes.
Search engine marketing is one of the best ways to advertise your HVAC business because you can connect with homeowners at the moment they’re searching for your services online. About 97% of consumers go online to find local services, and 82% of smartphone users use a search engine when looking for a local business.
HVAC MarketingGenerating leads and getting jobs is a tough prospect these days, especially in the economy we currently live in. However, it is not impossible to generate good leads for HVAC services. Times have changed and it is important to know what type of networking will gain you the most HVAC services leads. Gone is the mailing process, here to stay is the social media and Internet marketing techniques. Here are some of the best ways to generate leads for HVAC services. Websites In today's business world having a website is crucial. A website will not only get your HVAC business on the World Wide Web-where there are millions upon millions of people-it will also allow you to connect with customers in other states and countries. Having a website will allow you to update your customers regarding products, promotions, staff changes, etc. Most important, you will be able to take orders and sell products to a much wider variety of consumers. Any and all information can be posted on your website. Search Engine Optimization Once you have a website, you will want to think about integrating SEO (Search Engine Optimization) into your website writing. SEO is an online writing technique used to help make your website more visible to the public. Example: If the product you are selling is HVAC services, then you want to hire a good content writer to write pages on your site that use a set of proper keywords that will drive customers to your site. It is a given that you are probably not the only HVAC business selling your services online, so it is important to be creative with keywords. Instead of using HVAC services as the main keyword, you may choose to use "HVAC services in California," or "cheapest HVAC services available." A keyword does not have to be a singular word, it is a word or phrase that will drive traffic to your website when a customer searches that product online. A good SEO content writer will be a little expensive, but the rewards you will reap from it will be well worth the price. LinkedIn is a business-oriented social networking site. Unlike other social networking sites, LinkedIn is used mainly by business professionals. There are a little over 65 million users available to connect with, and it's growing daily. While a majority of the users are in the United States, there are still millions of other users registered in a variety of other countries. The main purpose of LinkedIn is to allow its registered users to maintain a list of contact details for people and businesses they know and/or trust. When you get a membership, you use what are called "connections" to invite people to get to know your business, and in turn help you spread the word about what your business does and sells. Connections can be used in a number of different ways, but the main point is to network. There are other businesses, employers and professional's looking to connect and/or get a job. Basically anything involving business networking is available here. This is an excellent way to promote your business and create valuable contacts.
Vision Of Trends In The Residential HVAC IndustryAre you looking for some simple HVAC marketing tips that will improve and increase your business? Maybe you're looking for ways to maximize the visibility of your services to potential customers in your area. Then you might want to consider a few different marketing tactics that you can use via the internet. Here are some possible ideas to consider. Search engine optimization or SEO for short, using social media marketing, and pay-per-click advertising on the search engines. Below are additional details of how these can help your business. Using Search Engine Optimization, or SEO is one of the most effective, and economical ways to gain new customers when executed correctly. When using SEO you are getting your company information listed in sites such as Google, Yahoo, and Bing. This is the information that comes up in the results pages, when you type in a keyword or phrase. Unlike having to pay for each potential customer that visits your company website through Pay-Per-Click advertising, you're able to gain potential customers by creating useful content that provides critical information that clients are looking for. Using social media marketing lets your company participate, and enter into conversations that are occurring in real time, within your area. Sites such as Twitter, Facebook, and others, have millions of users all talking about one subject or another. Being the go to resource when people have a problem or question about their A/C in your local area should be the goal. Pay-Per-Click or PPC for short is paid advertising on the search engines, and a fast track to getting your company information seen. Your information will be found by those using the internet as a way of finding HVAC companies in your area. The beauty of PPC is that unlike the yellow pages for example, you can advertise your business when you want, and whatever hours you want. This gives you tremendous control over your advertising dollars. These HVAC marketing tips should give you a basic strategy when it comes to increasing your company's customer base, and expanding your brand awareness.
You need to build out your content to try and capture more of those search rankings. Keep in mind that Google ranks web pages, not whole websites—so as part of maximizing your online real estate, you need to have pages for all your lines of business and more specific pages related to those services (i.e., emergency HVAC repair, duct cleaning, furnace inspections, etc.).
Need Help Executing Your HVAC Marketing Strategies in Kernersville ?
If you are, you know you need help. If you’re still feeling a little lost with regard to HVAC internet marketing, or you just don’t have time to handle everything yourself, we’re here to help. Let us market your HVAC company for you!
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