It’s time to take your HVAC Company in North Carolina to the next level
Trying to figure out how to grow your heating & air conditioning shop can be overwhelming. You’ve spent your career getting your certifications and licenses so that you can be the best HVAC company around- the problem is, none of those classes help you do anything for marketing for your HVAC business in North Carolina. You see that your competitors are growing, but not matter how much money you seem to throw at advertising your shop in North Carolina, you never see the results you need.
Gone are the days you could rely on word of mouth to fuel your leads and booked jobs, and so are the days where customers would stay loyal to a company just for loyalty’s sake. Modern homeowners are impatient and used to immediate gratification. The digital transformation has enabled consumers and sparked an I-need-it-now economy. These days, your customers expect an immediate response to appointment requests and phone messages, a frictionless customer experience, and top-notch, next-day service. Say hello to your new reality:
- 60% of American customers say they’ll consider switching companies following two to three instances of poor service.
- About 50% of loyal customers have left a company for a competitor who was able to stay more relevant and better satisfy their needs
- Modern consumers spend 8.8 hours a day, on average, engaging with digital content
- The average web user will only wait 3 seconds for a website to load before hitting the back button
- 92% of consumers look at a company’s website when choosing an HVAC contractor
- 75% of online customers expect a response to an online inquiry or chat/message within five minutes.
Search engine marketing is one of the best ways to advertise your HVAC business because you can connect with homeowners at the moment they’re searching for your services online. About 97% of consumers go online to find local services, and 82% of smartphone users use a search engine when looking for a local business.
HVAC Marketing Tips - Expand Your Business Using These Simple MethodsAre your furnace and air conditioning sales suffering because you use the same old ways of marketing? Thirty years ago in this industry, there were far fewer contractors and much less competition but today it is a much different story. The common complaint I now hear from almost every contractor is; "there are just too many contractors to make a decent margin." They also say that they are not satisfied with the institutional type of marketing that they are offered - "it doesn't make the phone ring". What else? 77% of contractors spend over half their marketing money on Yellow Pages and 81% of them rate their own ads as resulting in "fair or poor" lead quality. Add to that the fact that newspaper, radio, flyers and even some direct marketing is not nearly as effective as it use to be and it all adds up to this... It's time to adopt a new set of marketing strategies based on current best marketing practices that work! It's time to focus on a comprehensive and highly effective direct marketing plan that captures consumers when they need HVAC solutions... It's time to turn our efforts to new HVAC Marketing Strategies! As a 27 year veteran of the HVAC Industry I have witnessed many changes in the HVAC market but the one thing that has not changed is the way we market our products and services. So, why is it important that we change now? Because, statistically speaking 98% of all Canadians that have a computer with access to the internet, go to an Internet Search Engine to research whatever it is they want to buy, including researching all HVAC solutions. However, only 36% of Canadian businesses actually do any form of internet marketing. And, of that 36%, less than 1% do it effectively! The HVAC industry existing websites are only online brochures that do not increase business because they do not adhere to the best internet marketing strategies. Winning internet marketing strategies include; researching highly targeted markets and bringing that traffic directly to our dealer sites then converting that traffic into leads and sales. Dealers need HVAC Marketing Strategies that are automated to the point that it constantly attracts new customers as well as delivering marketing materials to existing customers. This is all obtainable through proper use of the best internet marketing techniques. For example; even if a homeowner has a yearly equipment maintenance program, they will still spend between $650 -$750 per year over and above the maintenance cost. For that very reason it is important for dealers to stay in constant contact with their customers so that the money they spend goes into the dealers coffers. Having been in the HVAC business for years and experiencing first hand what contractors don't have to grow their business, I have decided to offer up a winning solution.
HVAC Marketing Tips - Expand Your Business Using These Simple MethodsDoes your company need a website? Sure, all medium, and large companies have websites, but does your small mom and pop company need a website? Yes, you do need a website not matter how small your company. The internet has changed from very broad searching to very niche searching. Internet users have changed from searching broad based terms to very specific based terms. No longer search for heating or hvac, you search for more specific terms like Erie PA Heating. This is where your small mom and pop company comes into play. There are people looking for your services today that only look on the internet, every person who grew up with the internet uses the internet to find local products and services. Website cost a lot of money, so I don't see the cost benefit. I hear this a lot from clients. This is not true. You can get a simple website design for under a $1000. Heres the thing, you don't need a fancy website with flashing lights, and images to get your product across to your potential customers. In fact, just think about when you search. The internet is moving to a more simplistic design. Most people find websites refreshing when they can just click on a link, and find there products or services instead of sifting through garbage to find what they need. So you think you might want a website, but not sure where to start. Here is what your small company needs to focus on when developing a plan for a website. 1. Start small, get a simple website 10 pages or less. Make sure you have a contact form. 2. Make sure the site is easily searchable, have a friend or family member test the site. A person no related to your business is best. 3. Make sure who ever is creating your site knows search engine techniques. You can have the most expensive site in the world, but if its not optimized for search engines its useless. 4. Constantly update and add content to the website. A website it a living document, you must maintain it or it will die.
You need to build out your content to try and capture more of those search rankings. Keep in mind that Google ranks web pages, not whole websites—so as part of maximizing your online real estate, you need to have pages for all your lines of business and more specific pages related to those services (i.e., emergency HVAC repair, duct cleaning, furnace inspections, etc.).
Need Help Executing Your HVAC Marketing Strategies in North Carolina ?
If you are, you know you need help. If you’re still feeling a little lost with regard to HVAC internet marketing, or you just don’t have time to handle everything yourself, we’re here to help. Let us market your HVAC company for you!
HVAC Lead Generation Cost North Carolina