It’s time to take your HVAC Company in High Point to the next level
Trying to figure out how to grow your heating & air conditioning shop can be overwhelming. You’ve spent your career getting your certifications and licenses so that you can be the best HVAC company around- the problem is, none of those classes help you do anything for marketing for your HVAC business in High Point. You see that your competitors are growing, but not matter how much money you seem to throw at advertising your shop in High Point, you never see the results you need.
Gone are the days you could rely on word of mouth to fuel your leads and booked jobs, and so are the days where customers would stay loyal to a company just for loyalty’s sake. Modern homeowners are impatient and used to immediate gratification. The digital transformation has enabled consumers and sparked an I-need-it-now economy. These days, your customers expect an immediate response to appointment requests and phone messages, a frictionless customer experience, and top-notch, next-day service. Say hello to your new reality:
- 60% of American customers say they’ll consider switching companies following two to three instances of poor service.
- About 50% of loyal customers have left a company for a competitor who was able to stay more relevant and better satisfy their needs
- Modern consumers spend 8.8 hours a day, on average, engaging with digital content
- The average web user will only wait 3 seconds for a website to load before hitting the back button
- 92% of consumers look at a company’s website when choosing an HVAC contractor
- 75% of online customers expect a response to an online inquiry or chat/message within five minutes.
Search engine marketing is one of the best ways to advertise your HVAC business because you can connect with homeowners at the moment they’re searching for your services online. About 97% of consumers go online to find local services, and 82% of smartphone users use a search engine when looking for a local business.
HVAC Marketing StrategiesHomebuilders who have been lucky enough to find a quality HVAC subcontractor and cultivate a good working relationship may have to cope with dramatic changes ahead. The key question: Can small, independent HVAC contractors survive in a world where giants are on the march? And if so, what will their role be? Some of the nation's largest retailers are sizing up the residential and light commercial HVAC markets as a possible target for future expansion. Should they enter the market in earnest, they'll be buying their equipment direct from the manufacturers at prices far below those paid by independent contractors. On the other hand, many electric and gas utilities, looking for a way to attract and hold customers in a new environment and establish new profit centers, are already selling and servicing residential heating, cooling, and water heating equipment. This trend was underscored in a recent survey; the survey compiles responses from 42 utility executives, representing 25% of all residential customers in the US, and 12 HVAC (heating, ventilation, and air conditioning) equipment manufacturers, representing over 80% of the US residential market. Their opinions suggest that utilities are going to become even more active in selling, leasing, and servicing HVAC equipment in the months ahead and that cooperative marketing agreements between utilities and equipment manufacturers may become commonplace. Vision of Trends in the Residential HVAC Industry 1. Residential customers will have open access to choose their electric company...................................yes 2. Residential customers will pay less for electric service....................................................................no 3. Residential gas rates will increase...............................................................................................no 4. Electric utilities will sell HVAC equipment to consumers..................................................................yes 5. Electric utilities will lease HVAC equipment to consumers...............................................................yes 6. Electric utilities will finance the purchase of HVAC equipment.........................................................yes 7. Partnering with manufacturers/utilities will become an important marketing tool.................................yes 8. Partnering with national HVAC contractors will become an important marketing tool............................yes The way we see it, independent HVAC contractors who are going to survive in this brave new world will be the ones who understand the entire house as a comfort system and have the ability to analyze all the factors that affect it. That means understanding how the envelope and the mechanical systems interact and putting the "V" back in HVAC. The survey also turned up some interesting opinions on the future direction of energy prices. While many analysts and consumers have been predicting (or is it hoping?) that the price of electricity will drop thanks to deregulation, 60% of the utility execs polled disagreed. In this sampling, the majority believes that electricity prices will remain the same or actually go up because of deregulation.
HVAC Marketing Tips - Expand Your Business Using These Simple MethodsGenerating leads and getting jobs is a tough prospect these days, especially in the economy we currently live in. However, it is not impossible to generate good leads for HVAC services. Times have changed and it is important to know what type of networking will gain you the most HVAC services leads. Gone is the mailing process, here to stay is the social media and Internet marketing techniques. Here are some of the best ways to generate leads for HVAC services. Websites In today's business world having a website is crucial. A website will not only get your HVAC business on the World Wide Web-where there are millions upon millions of people-it will also allow you to connect with customers in other states and countries. Having a website will allow you to update your customers regarding products, promotions, staff changes, etc. Most important, you will be able to take orders and sell products to a much wider variety of consumers. Any and all information can be posted on your website. Search Engine Optimization Once you have a website, you will want to think about integrating SEO (Search Engine Optimization) into your website writing. SEO is an online writing technique used to help make your website more visible to the public. Example: If the product you are selling is HVAC services, then you want to hire a good content writer to write pages on your site that use a set of proper keywords that will drive customers to your site. It is a given that you are probably not the only HVAC business selling your services online, so it is important to be creative with keywords. Instead of using HVAC services as the main keyword, you may choose to use "HVAC services in California," or "cheapest HVAC services available." A keyword does not have to be a singular word, it is a word or phrase that will drive traffic to your website when a customer searches that product online. A good SEO content writer will be a little expensive, but the rewards you will reap from it will be well worth the price. LinkedIn is a business-oriented social networking site. Unlike other social networking sites, LinkedIn is used mainly by business professionals. There are a little over 65 million users available to connect with, and it's growing daily. While a majority of the users are in the United States, there are still millions of other users registered in a variety of other countries. The main purpose of LinkedIn is to allow its registered users to maintain a list of contact details for people and businesses they know and/or trust. When you get a membership, you use what are called "connections" to invite people to get to know your business, and in turn help you spread the word about what your business does and sells. Connections can be used in a number of different ways, but the main point is to network. There are other businesses, employers and professional's looking to connect and/or get a job. Basically anything involving business networking is available here. This is an excellent way to promote your business and create valuable contacts.
You need to build out your content to try and capture more of those search rankings. Keep in mind that Google ranks web pages, not whole websites—so as part of maximizing your online real estate, you need to have pages for all your lines of business and more specific pages related to those services (i.e., emergency HVAC repair, duct cleaning, furnace inspections, etc.).
Need Help Executing Your HVAC Marketing Strategies in High Point ?
If you are, you know you need help. If you’re still feeling a little lost with regard to HVAC internet marketing, or you just don’t have time to handle everything yourself, we’re here to help. Let us market your HVAC company for you!
HVAC PPC Marketing Quotes High Point