It’s time to take your HVAC Company in Lewisville to the next level
Trying to figure out how to grow your heating & air conditioning shop can be overwhelming. You’ve spent your career getting your certifications and licenses so that you can be the best HVAC company around- the problem is, none of those classes help you do anything for marketing for your HVAC business in Lewisville. You see that your competitors are growing, but not matter how much money you seem to throw at advertising your shop in Lewisville, you never see the results you need.
Gone are the days you could rely on word of mouth to fuel your leads and booked jobs, and so are the days where customers would stay loyal to a company just for loyalty’s sake. Modern homeowners are impatient and used to immediate gratification. The digital transformation has enabled consumers and sparked an I-need-it-now economy. These days, your customers expect an immediate response to appointment requests and phone messages, a frictionless customer experience, and top-notch, next-day service. Say hello to your new reality:
- 60% of American customers say they’ll consider switching companies following two to three instances of poor service.
- About 50% of loyal customers have left a company for a competitor who was able to stay more relevant and better satisfy their needs
- Modern consumers spend 8.8 hours a day, on average, engaging with digital content
- The average web user will only wait 3 seconds for a website to load before hitting the back button
- 92% of consumers look at a company’s website when choosing an HVAC contractor
- 75% of online customers expect a response to an online inquiry or chat/message within five minutes.
Search engine marketing is one of the best ways to advertise your HVAC business because you can connect with homeowners at the moment they’re searching for your services online. About 97% of consumers go online to find local services, and 82% of smartphone users use a search engine when looking for a local business.
Effective HVAC Marketing StrategiesOnline marketing can be an effective way of improving and increasing your HVAC business. With the right HVAC marketing strategies, you can maximize your company's visibility among your potential customers. Here are some of the most effective HVAC advertising techniques that can help in boosting your company's sales. Search engine optimization: If executed correctly, SEO can be highly effective in making your site visible among the first few pages of search engine result pages, that too without spending huge amounts of money. Whenever you're potential customers key in your keyword or key phrase in a search engine over the Internet, he receives a list of relevant links. The major aim of SEO is to enlist your company's site among the first few of these links. Some of the most effective SEO strategies for HVAC marketing include keyword research, proper placement of keywords, quality web content, quality link building, etc. Social media marketing: Social media marketing is one of the most successful HVAC marketing strategies used today by almost every business owner. This is a marketing technique that allows you to participate in conversations occurring in real time in your industry. Social media sites such as Facebook and Twitter are being used by millions of businesses and individual users to talk about topics on similar interests. You can provide your site's link on these forums and discussions so that people can visit your site in case of a query or problem. PPC advertising: PPC or pay-per-click advertising is a paid kind of HVAC advertising in which you pay the advertising company certain amount of money for each click made on your advertisement by the potential customers. This means that you do not need to pay hefty amounts for creation and display of your company advertisements. You pay only for the visits made by your potential customers who click on your advertisement. Because they have clicked on your ad, they are already interested in your business, and chances are that they will surely turn into sales. These HVAC marketing strategies will definitely help in increasing your customer base, and expand your brand awareness among prospective customers. Try to incorporate these techniques in your business marketing campaign, and see the difference yourself. Avoid spamming or any other black-hat techniques to gain popularity over the Internet, as such techniques may make your popular almost instantly, but when search engine spiders identify your fraudulent activities, you end up being blocked from the search engine. So, use these HVAC advertising techniques, and make your business popular in a legitimate way.
HVAC MarketingAre your furnace and air conditioning sales suffering because you use the same old ways of marketing? Thirty years ago in this industry, there were far fewer contractors and much less competition but today it is a much different story. The common complaint I now hear from almost every contractor is; "there are just too many contractors to make a decent margin." They also say that they are not satisfied with the institutional type of marketing that they are offered - "it doesn't make the phone ring". What else? 77% of contractors spend over half their marketing money on Yellow Pages and 81% of them rate their own ads as resulting in "fair or poor" lead quality. Add to that the fact that newspaper, radio, flyers and even some direct marketing is not nearly as effective as it use to be and it all adds up to this... It's time to adopt a new set of marketing strategies based on current best marketing practices that work! It's time to focus on a comprehensive and highly effective direct marketing plan that captures consumers when they need HVAC solutions... It's time to turn our efforts to new HVAC Marketing Strategies! As a 27 year veteran of the HVAC Industry I have witnessed many changes in the HVAC market but the one thing that has not changed is the way we market our products and services. So, why is it important that we change now? Because, statistically speaking 98% of all Canadians that have a computer with access to the internet, go to an Internet Search Engine to research whatever it is they want to buy, including researching all HVAC solutions. However, only 36% of Canadian businesses actually do any form of internet marketing. And, of that 36%, less than 1% do it effectively! The HVAC industry existing websites are only online brochures that do not increase business because they do not adhere to the best internet marketing strategies. Winning internet marketing strategies include; researching highly targeted markets and bringing that traffic directly to our dealer sites then converting that traffic into leads and sales. Dealers need HVAC Marketing Strategies that are automated to the point that it constantly attracts new customers as well as delivering marketing materials to existing customers. This is all obtainable through proper use of the best internet marketing techniques. For example; even if a homeowner has a yearly equipment maintenance program, they will still spend between $650 -$750 per year over and above the maintenance cost. For that very reason it is important for dealers to stay in constant contact with their customers so that the money they spend goes into the dealers coffers. Having been in the HVAC business for years and experiencing first hand what contractors don't have to grow their business, I have decided to offer up a winning solution.
You need to build out your content to try and capture more of those search rankings. Keep in mind that Google ranks web pages, not whole websites—so as part of maximizing your online real estate, you need to have pages for all your lines of business and more specific pages related to those services (i.e., emergency HVAC repair, duct cleaning, furnace inspections, etc.).
Need Help Executing Your HVAC Marketing Strategies in Lewisville ?
If you are, you know you need help. If you’re still feeling a little lost with regard to HVAC internet marketing, or you just don’t have time to handle everything yourself, we’re here to help. Let us market your HVAC company for you!
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