You Already Know Marketing Is Important To Your HVAC Business
Marketing is the lifeblood of your business. Without marketing there can be no prospects, no appointments and no projects. Marketing is what makes the register ring. In order to be truly successful in the HVAC business, you must be a marketing expert. You can be average at everything else, but if you use marketing, you will make a ton of money.
The sad truth is that 90% of heating and air conditioning contractors do not understand basic HVAC marketing concepts. The average HVAC contractor looks at what others in the industry are doing, and copies it. That would work if the items copied were successful. But often times, the HVAC marketing tools copied do not work.
Effective HVAC Marketing StrategiesIf you're in the business of repairing HVAC units, you know how tough the competition can be. Wouldn't it be nice to find a way to have your company's name and contact information accessible to your target audience 24/7 - without spending a fortune on advertising? You can do just that by getting professional SEO services for HVAC marketing! When used correctly, professional SEO services can launch your website towards the top of the major search engines. Why is that so important? More and more people are turning to the world wide web to solve their HVAC woes. Think about it... when someone's HVAC unit suddenly stops working, they want fast relief. They are not going to take the time to research a bunch of different HVAC repair companies. Instead, they are going to simply start calling whichever company is listed at the top of the search engine results page. If you are not at the top of that page, you won't be getting a phone call! Searching for an HVAC repair company online is much faster than searching through the Yellow Pages or pouring over the ads in your local newspaper. In fact, fewer and fewer people even have copies of the Yellow Pages in their homes anymore! And, newspaper subscriptions are getting lower and lower - so that full-page ad you took out isn't getting nearly as many views as it once was. Television advertising is not the way to go, either. After all, it's expensive, and your message is only available for 15 or 30 seconds. After that, it's gone forever. Plus, thanks to the invention of DVR, most people are fast-forwarding through commercials anyways! The marketing landscape has gone through some major changes over the past few years. If you want to keep up - and maximize both your exposure and your investment - you need SEO services for HVAC marketing. The key to success today is being at the top of the organic listings; sitting atop the paid listings won't do you much good. According to research, pay-per-click ads only get clicked on about 14% of the time. Combine that with the fact that your ad is listed amongst about a dozen others, and it's easy to see that your chances of getting any clicks at all are slim to none. Plus, by targeting SEO services for HVAC marketing - instead of other promotional techniques - you don't have to pay for each visitor who lands on your website. Pay-per-click ad costs can quickly skyrocket, and there's no guarantee that they'll translate into new customers. If you want to get with the times and set yourself apart from your competitors, the best way to do it is by taking advantage of professional SEO services for HVAC marketing.
We’re in the Digital Age — an age of impatience and an age of communication. Don’t lose leads because your current online marketing solutions can’t give customers what they’re looking for immediately or because they can’t communicate with you.With a top quality website and online marketing presence, you can be a strong competitor – and you can enjoy all of the benefits that comes with it: more customers, more CONSISTENT lead generation, the ability to know what your customers want just as soon as they want it, and many, many more.