You Already Know Marketing Is Important To Your HVAC Business
Marketing is the lifeblood of your business. Without marketing there can be no prospects, no appointments and no projects. Marketing is what makes the register ring. In order to be truly successful in the HVAC business, you must be a marketing expert. You can be average at everything else, but if you use marketing, you will make a ton of money.
The sad truth is that 90% of heating and air conditioning contractors do not understand basic HVAC marketing concepts. The average HVAC contractor looks at what others in the industry are doing, and copies it. That would work if the items copied were successful. But often times, the HVAC marketing tools copied do not work.
HVAC Marketing StrategiesDoes your company need a website? Sure, all medium, and large companies have websites, but does your small mom and pop company need a website? Yes, you do need a website not matter how small your company. The internet has changed from very broad searching to very niche searching. Internet users have changed from searching broad based terms to very specific based terms. No longer search for heating or hvac, you search for more specific terms like Erie PA Heating. This is where your small mom and pop company comes into play. There are people looking for your services today that only look on the internet, every person who grew up with the internet uses the internet to find local products and services. Website cost a lot of money, so I don't see the cost benefit. I hear this a lot from clients. This is not true. You can get a simple website design for under a $1000. Heres the thing, you don't need a fancy website with flashing lights, and images to get your product across to your potential customers. In fact, just think about when you search. The internet is moving to a more simplistic design. Most people find websites refreshing when they can just click on a link, and find there products or services instead of sifting through garbage to find what they need. So you think you might want a website, but not sure where to start. Here is what your small company needs to focus on when developing a plan for a website. 1. Start small, get a simple website 10 pages or less. Make sure you have a contact form. 2. Make sure the site is easily searchable, have a friend or family member test the site. A person no related to your business is best. 3. Make sure who ever is creating your site knows search engine techniques. You can have the most expensive site in the world, but if its not optimized for search engines its useless. 4. Constantly update and add content to the website. A website it a living document, you must maintain it or it will die.
Effective HVAC Marketing Strategies
We’re in the Digital Age — an age of impatience and an age of communication. Don’t lose leads because your current online marketing solutions can’t give customers what they’re looking for immediately or because they can’t communicate with you.With a top quality website and online marketing presence, you can be a strong competitor – and you can enjoy all of the benefits that comes with it: more customers, more CONSISTENT lead generation, the ability to know what your customers want just as soon as they want it, and many, many more.